Monthly Archives: January 2014

How to Properly Optimize Your Pictures for Best Search Results?

The role of images in Search Engine Optimization is often overlooked. For organic search results, images can be a valuable asset for driving traffic not just through image search, but also in generic search results. Image optimization involves lot of dimensions, including user experience, image optimization, better placement of images for search results, and easy sharing option on the social networking sites. Consider image optimization as optimizing a small webpage from your site. Image optimization for better search results would consider factors like descriptive tagging, URL structure, and anchor text.

If you want to know how to properly optimize your pictures and images for best search results, then following tips will be very beneficial

A Perfect Picture: You just cannot put any random eye-catching picture to your site, which does not relate. It is the wrong way of driving web traffic. Put exemplar images that really speak about your business. The picture placement could be on the home page, contact page, or ‘about us’ page. If you deal with products then put the actual image of the product. For intangible services, it is difficult to give a visual effect; however, there are other smarter ways to put image content in such cases. Purchase corporate images from online vendors. There are many sources from which you can buy a desirable picture for your corporate site.

Tag Pictures Appropriately: It is simple to upload your product’s pictures; do not keep the file name same as named by the camera, something like DCMIMAGE20.JPG or similar. Well, if you find it unimportant to assign an appropriate tag then it’s a mistake. Search Engine Optimization is much about keywords. Keywords play a prominent role in webpage ranking on search engines. For image optimization, creating keyword rich descriptive file names is the key factor. Apart from your web page text, the image file keywords are also being watched by the search engines.

Image Angles and Dimensions: Showing a product’s picture from all the angles is a common trend nowadays. For instance, if it’s a car, people would want to see the interior, wheels, rear, front, and every minute detail is likely to be watched closely. People expect to see multiple shots and not just one overall product picture. For the extra photo shots, the best way to do it is with the help of alt tags. Just create unique alt tags for every shot.

Uploading Speed: The speed at which pictures upload depends on the file size of the image. Google’s ranking algorithm includes page loading time also. You may have a high quality HD image in your site, but if it takes about 15 seconds to load, say goodbye to your visitor. The image should not take much time to load and that has to be taken care. So, the best way is to reduce the file size and increase the uploading speed.
Finally, for all types of SEO, clarity is must. Keyword stuffing is not going to create any positive difference. The alt text, file names, and captions should be short and meaningful. Image SEO is very important if you want better rankings in search engines.

Tips For Small Business To Create An Effective Mailing List

The Best Way to Build an Email Mailing List for a Small Business

Customer retention is one of the key priorities of marketers these days. The cost of acquiring a new customer is almost four times the cost of retaining an existing customer. With so much of clutter in advertising, it has become mandatory to have an a process in place to use email as a direct marketing tool. One of the simplest methods is to have an updated list of emails of all the prospect customers to keep them posted and communicate with them.

It’s Not as Simple as It Sounds

It may sound simple to have an emailing list; however, it is one of the most tedious tasks for an enterprise. The enterprise needs to have its design in place so as to attract a large number of people to its websites. Its communication has to be effective to get the consumers to subscribe to its mailing list. With the increase of approval based marketing, integrated marketing efforts have to be sound enough to get the consumers to approve the mailing list applications. However, the task does not end here. The marketers further need to be capable of converting them into actual buyers of their products and services. And in the long run, they have to convert them to regular purchasers and loyal customer base.

Create an Opt-in List

The article aims to provide you with a few basic dos and don’ts to help enterprises build an opt-in mailing list. One of the very first methods involves providing incentives or benefits. These benefits can be monetary or non-monetary based on the target segment and products being offered. Some of the non-monetary benefits include updates, special offers and event notifications.

How to Entice the Users?

Some of these incentives can be on-the-spot incentives. These include providing information to the consumer through hard copies or the option to access them online in digital format. Some of them are designed in the form of sweepstakes and contests. These activities call out to the consumers to be a part of the competition and get a chance to win bumper prizes.

Remember – Promotions can also Back-Fire!

One needs to be very careful while designing such promotions. Many a time, they may backfire. They may end up attracting the wrong target group. One needs to be very careful about their offering so as to avoid any confusion. As a measure to be available all the time, the enterprise must display it’s opt in form at each and every contact point with the customer. The form should be easy and designed in such a manner to avoid any complexity. It should be linked in the website and visible. One may even link it on social media platforms or blogs. However, you need to be aware of the laws and online privacy policies to show compliance with consumer data.

Why Is WordPress a Popular Content Management System Among Small Business Owners?

As the good old saying rightly goes – where there is will, there is a way! Earlier, website designing was done by using designing software such as Microsoft FrontPage or Dreamweaver, enabling common people with basic computer skills to learn how to build a decent website. Small businesses and firms started thinking that they should start their marketing campaign or advertising through their websites, and creating strong online presence. So, they started their websites, but were a bit slow about improving or updating their sites.

The Need for CMS

Now, small businesses and medium enterprises want their control back on their own sites. Thus the theory of Content Management Systems (CMS) came into play. When it came, people felt it was somewhat difficult for use. Next came the blogs, offering people a chance for keeping their record of life online. This way, businesses seized upon blogging sites as blogs were very frequently updated and those with fresh content ranked higher on search engines. With time, users realized the essence of content management systems; blogging software like TypePad and WordPress can be used as online diaries.

Potential of WordPress

The WordPress SEO potential was seen by many creative developers who started making their sites using WordPress. They set up WordPress themes with plug-ins, templates and widgets that are appropriate for businesses. Business owners could maintain the whole site easily. With time, WordPress has become the most commonly used CMS on the web. With this software, the sites don’t look like a blog. WordPress is more than a tool for personal blogs and businesses. It is unbelievably versatile. Platinum Games, Woothemes, The Harvard University Gazette, TheFordStory.com are some of the popular sites, which are powered by WordPress. There is also a WordPress plug-in called shopping cart that allows users to run even an e-commerce site.

Rich Content Is Needed To Get Noticed By Search Engines

Through WordPress, it has become an easy task as it offers easy ways to switch photos, embed videos, and regularly update the contents of blogs. The latest version of WordPress now comes with a readymade custom-built theme so that people don’t have to sit for hours to learn how to install the themes of WordPress and its templates. People don’t have to pick a cookie-cutter design of WordPress too. The custom-built theme looks great to the search engines and also to people.

On the Whole

With WordPress as a gift of technology and content management systems, the websites are made to do everything. Websites now can sell products online and generate more leads. People can find it very easy to accomplish this by using WordPress.

Once they feel that setting up of the website is done and their website is handed over for content management, they can find that updating of content and its maintenance is very simple and easy on WordPress. This is why WordPress has become a popular Content Management System for small and medium business enterprises.