Panda vs. Penguin…Which Algorithm Will Catch Your Website and Why
Those in the SEO and blogging world are no stranger to the terms Google Panda and Google Penguin. But what exactly are they? Both are updates created by Google to generate a flawless search engine optimization plan. The purpose behind both features is the same, to bring high quality and content websites on the top of search engine standings. Google Panda is an algorithm designed to help website quality of content while Google Penguin is an algorithm written to control spam.
Although Panda’s creation was to penalize sites of low quality content, Penguin’s design was to bring down a site that violates Google’s Webmaster Guidelines and use black-hat SEO techniques.
Panda launched in February 2011 and also known as the Framers Update. The main focus was for Google to change the search results standing algorithm. Since its release, it has undergone over 22 updates to help rectify the issue of sites that have a large amount of advertising or those with low quality content to stop from declining in the ranks. To sustain the algorithm change, a website must make updates to their site and remedy any low quality pages or content in addition to checking over-optimized pages. If your site has been hit by Panda you’ll need to try a new campaign through building up brand awareness and/or updating social media. It is also a good idea to separate webpages affected by Panda from those that were not. Since Panda is an on-page concern, the crucial changes need to be on the website itself so by checking for little or no content or plagiarism and adding a FAQ page will help. The way Penguin algorithm affects a website is by looking at the overall content, not just keywords. Usually single pages of a site are not targeted in the algorithm but the algorithm will pick up on sites with little original content or duplicate content.
Penguin launched after Panda, in April 2012 and also known as the Over Optimization Penalty. To date, Penguin has only had 3 updates and designed to eliminate Black Hat SEO techniques, avoid excessive link building, meaningless content and escape creating content for other blogs and sites. If your site has been hit by the Penguin algorithm, ways to recover would be to check for the links to find if they are from the same domain names or IP address to ensure the links don’t look purchased. Another approach to helping recover would be to use a disavow tool to separate your webpage from links associated with keyword searches. Penguin honestly focuses on penalizing unusual links that are triggering changes in the search results deliberately. Unlike Panda, Penguin does not damage a site in its entirety but instead marks one part of the site on a page and at the keyword level.