What is one of the big hurdles with online marketing? Reaching out to the masses of course. There are many ways to connect to your potential customer base and build up your business platform, so many ways in fact we often get lost in a sea of opportunity. The real problem is knowing which avenues to pursue, which avenues will lead us to success. The problem with online marketing is there are too many self proclaimed Guru’s all of which are trying to sell you the “secrets” to success.
I am going to give you one of the keys to success, I am not going to try and sell you anything like the so called Gurus do. These keys to online marketing work, but you have to apply them and you also need to customize them to suit your own personal needs.
Outreach and Spreading the word:
You need to get from being an unknown to people knowing that not only you exist, but who you are, what you offer and what makes you stand out from the rest of the crowd. What makes you different from everyone else? What makes your goods, products or services better than what else is out there? It could be your passion, your dedication or a multitude of other things, the key here is to convey that message in a way your customer base can relate with on a personal level.
Now the question is how to get the word out? There are several methods which work for me. One of which is seeking out influencers and doing Influencer marketing. This is simply searching for influencers who are using social media. The key here is to find ones in your niche or a related niche is even better, one that provides synergy to your niche. What is synergy with a niche? Lets say you promote health food, niches that provide synergy could be the diet niche and the supplement niche. So you just need to identify influencers in said niches. Influencers should not be confused with authority figures, authority figures might have knowledge and command of their niche but little influence. Influence as far as influencers go means these people who are experts in their field have a wide and far reaching hand in regards to reaching people and spreading the word about a given topic. These people can literally sway people into a course of action merely by word.
When you do identify these influencers what you need to do then is to engage with these influencers and turn them into advocates who share your content on social media. You provide some content which is valuable to their readership, and this content is free. Of course your links are in the body or at the footer to get word out about what you offer and who you are. By providing this free content the influencers readership has nothing to loose to hear what you have to say. If you provide information or content that has purpose and adds to their life you will become an authority figure with many of this readership and increase your brand awareness. If you can make it so these same people need to join your list to get the full free content offer the more the better here. That being said you cannot offer sub standard content, it has to provide real value. This is where many people fail.
The true value of an influencers is increasing your reach and brand awareness to untapped markets. You are making use of their network and their authority to your own ends.